Feb17
Interview with Seth Godin about the “Music Industry”
Turns out one of the best marketing minds today is also into music. Who isn’t right? But I mean into marketing music.
He at one point started a record label of his own.
He emphasizes 2 things for me:
- Music is still important distinct from the “Industry” that is trying to ensure its survival.
- Creativity is something that should be brought INTO the business and a sense of what you do that is special and making that a tribal movement of some kind.
In short connect with people and be authentic.
